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This is the summary of a webinar hosted by severalmarketing thought leaders.

The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.

Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.

Most AI support agents know nothing about who they're talking to. See why built-in customer data beats bolted-on helpdesks for AI that actually drives revenue.

Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.

Klaviyo is a launch partner for Sidekick, bringing CRM data into Shopify Admin for real-time insights on campaigns, flows, and revenue.

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2026, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

Get ready for Black Friday and Cyber Monday now with our BFCM checklist. Learn from 23 expert tips and create your own Black Friday checklist to boost sales and win the holiday!

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