All blog articles
All blog articles articles
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/12/2024YearInReview-Blog-ArticleCard.jpg)
Together with our customers, we’ve tackled challenges, unlocked opportunities, and launched new features that made lives easier and businesses stronger.
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Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.
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Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
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See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.
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Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.
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Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.
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Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
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Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/12/SMSAudit-Blog-ArticleCard.jpg)
SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.