Your all-in-one success center

The Customer Resource Hub

Find answers, learn new skills, and get inspiration for how to power your business with Klaviyo.

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Find your answer

How do I set up and troubleshoot flows?

Start in the Flows tab and use a pre-built template — the most common ones are welcome series, abandoned cart, browse abandonment, and winback. If a flow isn't sending, check the trigger, the flow filters, and whether recipients meet the profile criteria. Visit the Help Center for step-by-step setup or the Academy for a full flows course.

How do I improve my email deliverability?

Warm up new sending domains gradually, keep your list clean by suppressing unengaged profiles, and authenticate your domain with SPF, DKIM, and DMARC. Watch bounce and spam-complaint rates in the Deliverability Hub — sustained spikes usually point to list quality or content issues. The Deliverability guide walks through the full checklist.

How do I manage my account and login?

How do I stay compliant with email & SMS regulations?

Collect explicit consent at signup, honor unsubscribe and STOP requests immediately, and keep sender identification and physical address in every message. Regulations vary by region — GDPR, CAN-SPAM, TCPA, and CASL each have distinct rules. Review Klaviyo's compliance resources and consult your legal team for jurisdiction-specific guidance.

How do I create and troubleshoot sign-up forms?

Build forms in the Sign-up Forms tab — choose popup, flyout, embed, or full-page, then target by page, behavior, or audience. If submissions aren't landing on profiles, check that the form is published, the targeting rules match your test conditions, and any consent checkboxes are configured correctly. The forms guide covers setup, targeting, and A/B testing.

Take your next step

Each Power Path is designed to help you prioritize what to focus on right now, so you can reach the next stage of business growth.

Get Started

Set up your account and build a strong foundation for a scalable digital marketing strategy.

Beyond Basics

Grow your audience faster through new channels, and build a strong segmentation strategy.

Optimize Performance

Refine your strategies and gain efficiency through A/B testing and deeper customer insights.

Advanced Capabilities

Dive deep into customized experiences using Customer Hub, Advanced KDP and developer tools.

Use cases for every business

Klaviyo is designed to scale with you and flex to your business needs. Explore our goal-driven use case guides to discover exactly how Klaviyo can help you over your most unique marketing hurdles.

Design Klaviyo-ready email templates in Figma

For marketers who want more control over their visual identity

Drive repeat purchases with the Smile.io loyalty program

For Shopify brands looking to set up a loyalty program

Manage your loyalty program communications with universal content

For brands looking to grow their existing loyalty programs

Grow your new business with Klaviyo

For creators preparing to launch a new brand

Best practices for designing emails with Canva

For brands who want to make the most out of their Canva designs

Set up a referral program to grow your customer base

For brands considering a referral program