Find answers, learn new skills, and get inspiration for how to power your business with Klaviyo.
Klaviyo pre-builds essential flow templates — welcome series, abandoned cart, browse abandonment, winback — so you can start driving revenue right away. Customize timing, splits, and content in the drag-and-drop builder, then set each message to Live when you're ready. If a flow isn't sending as expected, start with our metric-triggered flow troubleshooting
Connect a branded sending domain to replace the shared Klaviyo domain — this automatically handles SPF and DKIM authentication. Add a DMARC policy to your root domain (start with p=none), align your from-address, and warm any dedicated IPs properly. These steps protect your sender reputation and keep you in inboxes.
Set up multi-factor authentication (MFA) under Settings > Security > MFA Methods using an authenticator app or SMS. Owners and Admins can enforce MFA org-wide and reset it for locked-out team members from the Users tab. Lost your authenticator? Use your backup codes or have an admin reset your MFA.
Klaviyo tracks consent per channel (Subscribed, Unsubscribed, Never Subscribed) on every profile. Enable global unsubscribe so anyone who opts out is automatically suppressed from all future sends. For SMS, Klaviyo processes STOP keywords instantly and detects intent-based opt-outs to keep you compliant with FCC rules. Add a manage-preferences link to let subscribers adjust frequency instead of opting out entirely.
Choose from popup, flyout, full page, or embed form types and build in Klaviyo's drag-and-drop editor. Landing pages live at their own URL with no popup rules — ideal for ads, emails, and social. On mobile, use a longer display delay or exit-intent trigger to stay search-engine friendly. Track submit rates in the Sign-up forms tab to optimize.
Segments update automatically as profiles meet or stop meeting your conditions — no manual list management needed. Combine profile properties, purchase behavior, engagement data, and consent status with AND/OR logic. For deeper targeting, use RFM analysis to group customers by recency, frequency, and spend, then personalize campaigns and trigger retention flows by group. Keep it simple: one main list, segments for everything else.
Free self-paced courses and certifications. Build your Klaviyo skills on your schedule.
Step-by-step guides, troubleshooting, and product documentation. Search or browse by topic.
Ask questions, share wins, and learn from other teams running on Klaviyo.
Launch with confidence. Integrate your store, set up sending, and send your first campaigns and flows.
Reach more of the right people. Add new channels, capture subscribers with better forms, and build segments that drive revenue.
Turn data into decisions. A/B test everything, use predictive analytics, and become a data-driven retention marketer.
Run Klaviyo as your CRM. Unify your customer data, build custom on-site experiences, and extend with developer tools.
What's trending at Klaviyo
The BFCM Hub is live - everything you need to make the most of this year’s BFCM
Build your BFCM plan step by step, from setting goals and building offers to launching campaigns and reviewing results. Six courses plus live trainings.
Strategy guides, templates, and tools to put your plan into motion. Take the two-minute readiness quiz to see what to fix first.
Compare your prep with other Klaviyo marketers. See what they're prioritizing and get peer advice on segmentation, deliverability, SMS, and more.
Black Friday won’t wait for you to figure out deliverability, so bring your questions and get live answers from Klaviyo CSMs.
The Klaviyo releases worth knowing about, with what changed and how to use them.
See Email, SMS, WhatsApp, and Push performance in one view. No more exporting reports and stitching them together to see how different channels are performing.
High-volume flows now process 74,000+ profiles per second. Your sends keep up during BFCM and launch spikes.
Text campaigns automatically delay or skip messages that would land during quiet hours. Compliance built in.
Composer audits your welcome, abandonment, and winback flows against benchmarks from 196,000 brands.
Klaviyo’s Marketing Agent is smarter, more proactive, and more flexible, with deeper analysis, scheduled tasks, and custom Skills.
Show a sign-up form only to profiles who trigger a flow, on your website or in your app. Turn flow triggers into targeted list growth.
Drop in with a question, leave with a real answer. Replays posted in Community within 24 hours.
Browse vetted agencies and freelancers by industry, region, and specialty — from one-off audits to ongoing retainers.
Named technical contact, faster SLAs, and 1:1 strategy sessions with deliverability and lifecycle experts.