All blog articles

All blog articles articles

SMS marketing
Dec 10, 2024
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

Email marketing
Dec 10, 2024
How to conduct an audit of your email program

Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.

Profile photo of author Peyton Fox
Peyton Fox
9min read
Email marketing
Dec 9, 2024
Email deliverability best practices for Gmail & Outlook

Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.

Profile photo of author Tonya Gordon
Tonya Gordon
13min read
Email marketing
Dec 5, 2024
How to repair your sender reputation

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Profile photo of author Ryan Steen
Ryan Steen
7min read
Customer data
Dec 3, 2024
How to capture customer data with post-purchase surveys

Learn the importance of post-purchase surveys and find out how to use them to capture customer data and build stronger relationships.

The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Facebook for email marketing

Leverage Facebook in order to reach a wider audience and build on your email marketing strategy. Learn how our steps and insights can assist your campaigns.

6 AI marketing tools for small businesses in 2024

AI tools are a great way for small businesses to optimize campaigns. Look at our list and see how these tools can complement your marketing strategy.

Profile photo of author Milos Lepotic
Milos Lepotic
7min read
Email marketing
Nov 14, 2024
8 gift card marketing strategies & best practices

Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.