The Klaviyo Approach

Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.