Start the global conversation with WhatsApp marketing
With the #1 global messaging app now on the Klaviyo platform, you can use all your data to personalize two-way, interactive conversations that engage your customers and grow your brand all around the world.
WhatsApp marketing has entered the chat
Drive growth faster with two-way messaging
Automate personalized, interactive conversations that convert customers around the globe.
Go omnichannel with email, SMS, and more
Always meet customers where they are by seamlessly bringing WhatsApp into your omnichannel strategy.
Personalize and optimize with real-time data
Know which WhatsApp messages move the needle and optimize sends for faster growth.
Bring marketing and service together
Use all your customer data to create more personalized marketing and support interactions.
Grow faster with conversations that convert
Turn WhatsApp into your highest-converting channel with two-way, automated messaging personalized to each customer.
- Get more sign-ups with WhatsApp forms and keywords.
- Spark engagement by delivering tailored recommendations at scale with automated conversations.
- Boost conversions with images and call-to-action buttons. Product carousels, videos, and more are coming soon.
- COMING SOON Put growth on autopilot with K:AI Customer Agent—a 24/7 personalized AI shopping and service assistant that can recommend products based off a current conversation and past purchases.
Bring WhatsApp into the omnichannel conversation
Add WhatsApp to your omnichannel strategy alongside email, SMS, and mobile push for seamless, scalable engagement.
- Meet users where they are with multi-channel flows triggered by real-time customer behaviors.
- Create coordinated multi-channel campaigns across email, SMS, push, and WhatsApp—all in one place.
- COMING SOON Engage smarter with AI-powered channel affinity, automatically sending to each customer’s preferred channel.
Chat smarter with real-time data
Easily deliver tailored experiences and know what moves the needle with Klaviyo Data Platform and built-in analytics.
- Know everything about every customer, with profiles updated with real-time data from all channels and 350+ integrations.
- Build segments that go beyond basics—pull from any data, any source, and every interaction to hyper-personalize experiences.
- Track attributions and performance across WhatsApp and other channels, so you can measure ROI and make your dollars work harder.
Connect marketing and service effortlessly
With all your data connected in Klaviyo, you can deliver the most seamless, relevant WhatsApp experiences across marketing and support.
- Support customers in WhatsApp with Helpdesk, where AI can help resolve issues faster and identify smart selling opportunities.
- Respond to customer questions instantly with keyword triggers and quick replies—without overloading your team.
- Sync Klaviyo’s unified data with Gorgias to power personalized, timely WhatsApp support interactions.
- COMING SOON Provide answers and help to customers on-site with K:AI Customer Agent, then seamlessly transfer to a live agent if needed.
“We’ve seen a 22% opt-in rate when asking existing contacts to subscribe to WhatsApp. WhatsApp has delivered 2X the revenue per recipient compared to SMS.”
Brina Skof, Marketing Automation Lead at Loop Earplugs
WhatsApp messaging FAQ
WhatsApp marketing helps brands build stronger customer relationships through real-time, two-way conversations. With higher engagement and conversion rates than email or SMS, WhatsApp is ideal for delivering timely, personalized messages with rich media and interactive features, especially in international markets.
Meta does not currently support WhatsApp marketing messages to US phone numbers.
*All features and functionalities including those labeled as “Coming Soon” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.