Marketing Analytics

Tap into deeper customer insights with Marketing Analytics

Go beyond clicks and open rates with advanced customer data and more powerful activation.

Elevate your Klaviyo Marketing with more powerful insights

Add Marketing Analytics to your Klaviyo Marketing plan to boost retention, grow revenue, and build deeper relationships with advanced features and actionable customer insights.

Fine-tune your entire funnel

Optimize every message to hit the mark with insight into every step of the customer experience.

Upsell and win back

Build smart segments and targeted outreach based on your customers’ buying behavior.

Perfect product promotions

Boost repeat purchases and average order value (AOV) with powerful personalization.

Turn insights into action with one click

With better insights, advanced tools, and pre-built templates, your data is now more actionable than ever.

Take a quick tour of Marketing Analytics

Get a better view of the entire customer experience

See your audience’s motivations, optimize key touchpoints, and turn engaged users into advocates.

  • Visualize customer experiences, filter for specific audiences, and spot new opportunities with funnel analysis.
  • See how long it takes for subscribers to purchase and make follow-up purchases with cohort analysis.
  • Compare audiences at scale, pinpoint top segments, and zero in on areas of improvement.
  • See a full overview of conversions, purchase behavior, business performance, and marketing impact.
Desk with laptop and notebook, with overlay of Marketing Analytics UI displaying Funnel analysis, with metrics like Clicked email, Active on site, Added to cart, Placed order.

Upsell and win back with pitch-perfect timing

Better understand how your customers shop with you, so you can craft messages and experiences that resonate.

  • Build smart segments, scoring and grouping customers by purchase behavior with recency, frequency, and monetary (RFM) analysis.
  • Effortlessly fine-tune your buying prediction window and customer lifetime value (CLV) forecast.
  • Find and reward your most loyal customers—and spot those at risk of churning, so you can find a way to win them back.
  • Maximize conversions with triggered flows and cross-channel targeting for key segments.
Closeup of two coworkers having a meeting with overlay of Marketing Analytics UI displaying RFM Action Center

Keep ‘em coming back with perfect product promotions

Spark more repeat purchases and boost average order value with more-powerful-than-ever personalization.

  • Predict when customers are ready to buy again, then drive more repeat purchases with the perfect cross-sell flow.
  • Personalize outreach with purchase pattern insights, knowing what every customer is most likely to buy next.
  • Boost average order value with product analysis for abandoned cart flows and bundling decisions.
Repeat purchase graph in Marketing Analytics with recommended cross-sell product and best cross-sell date

“Using Marketing Analytics to customize, understand and visualize data…allows me to convert customers more effectively. It’s a force multiplier.”

Evan Klinkoski, email marketing manager at Josh’s Frogs

Frog and lizard crawling on plants with Josh's Frogs logo and 34% growth in Klaviyo revenue while sending less text overlay
2xist model in dressing room with 2xist logo and 61% Year-over-year growth in Facebook ROAS with RFM audiences text overlay

Get more with Marketing Analytics

Shorten the distance from insights to action with tools for making the most of your data.

Already included
with Klaviyo

Unlocked with Marketing Analytics

Marketing and segment performance reports

Industry benchmarks

Customizable attribution and metrics

Multi-touch model (coming soon)

Predictive analytics and customer lifetime value

Custom prediction windows

Advanced personalization with customizable RFM analysis

Advanced, actionable purchase pattern and catalog insights

Customer behavior funnels and cohort reports

Audience and conversion dashboards

Additional resources

Marketing Analytics FAQ

Klaviyo Marketing Analytics offers more customizability and broader insights about your customers, products, and business. Klaviyo Marketing offers reporting on your marketing performance and subscriber trends.