Advanced Klaviyo Data Platform

Unlock advanced data management power

Tap into the Klaviyo Data Platform’s next-level capabilities for brands with complex data and analytics needs.

Make customer data management a competitive advantage

Take control of your data

It’s your data. Unify, clean, transform, and enrich it however you need—no tech genius required.

Tailor your data to your needs

Define custom properties and manipulate as needed to format metadata for personalized experiences.

Bridge your tech stack

From data warehouses to third-party tools, your data works harder for you everywhere you need it.

Clean, reliable data without the hassle

Say goodbye to messy, inconsistent data. Klaviyo Data Platform’s advanced features unlock powerful ways to manipulate and normalize data, ensuring it’s primed for segmentation, personalization, and analysis.

  • Transform data, no coding required: Reformat, standardize, and clean your data for consistency and accuracy in minutes.
  • Hosted code functions: Execute serverless functions in response to events captured in Klaviyo to transform data, update properties, or forward it to any webhook endpoint.
UI card overlaying a workspace image, displaying standardization rules for country names, mapping "US, USA" to "United States" and "UK, GBR" to "United Kingdom."

Your data, connected everywhere it needs to be

Enhance your entire tech stack by ensuring data is accessible, up to date, and adding value.

  • Data warehouse sync: Connect to Amazon Redshift, Amazon S3, Google BigQuery, Microsoft Azure, or Snowflake—making profile and event data available to business intelligence, data science, and other teams for deeper insights and analysis.
  • Webhooks: Automate triggers for sending Klaviyo data to third-party tools and services: think direct mail, gifting, and others.
  • Group membership API: Enable dev teams to personalize website and in-app content using customer data.
UI card overlaying a workspace image, showing a Snowflake data sync status as "Enabled" with one error found, last synced on July 12, 2025.

Nextbase personalized web content with Klaviyo. Conversion jumped 122%.

Quicker insights. Quicker action.

Uncover deep insights and take action in Klaviyo Marketing and Klaviyo Service, and beyond in third-party tools. Reach customers at key points in their journeys to increase retention and drive revenue.

  • RFM analysis (recency, frequency, monetary value): Model future customer behavior and create smarter segments by scoring and grouping customers by their purchase behavior.
  • Funnel analysis: Pinpoint areas of optimization by easily visualizing customer journeys and filtering by audiences.
  • Product analysis: Promote the right products at the right time through purchase pattern insights for each product in your catalog.
  • Audience performance: Identify top segments faster and compare audiences at scale, so you can determine where to focus and understand negative trends.
  • Custom CLV (customer lifetime value): Customize your prediction window to match your purchase cycle and enhance how you forecast customer lifetime value.
UI card displaying an RFM percent change analysis, with labeled bar graphs for customer segments like Champions, Loyal, and At Risk.

Klaviyo Data Platform meets you where you are—and takes you where you’re going

Already included with Klaviyo

Unlocked with Advanced KDP

Connect data from 350+ integrations

Unified, lifetime profiles

Predictive analytics

Including custom CLV prediction

Real-time segmentation

Including RFM segments

Catalog insights for cross-sell

Data export to third-party destinations

No-code data transformations

CDP and customer data management resources

Advanced KDP FAQ

All Klaviyo users have access to the standard features of the Klaviyo Data Platform (like profiles, segments, predictive analytics, integrations, and data storage). You can unlock additional functionality as detailed above by upgrading to the Advanced KDP.