Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.
Featured email marketing articles
Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.
Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Email marketing articles
Leverage Facebook in order to reach a wider audience and build on your email marketing strategy. Learn how our steps and insights can assist your campaigns.
Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.
New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.
Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.
Connect with customers for Thanksgiving with our newsletter ideas. See how tactics like thanking subscribers and sharing recipes can improve your campaigns.
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
Learn how iOS 18’s Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.