Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Featured email marketing articles
“I realized, this is all messed up. We need to change our model completely because of this iOS update.”
email marketing articles
iOS 18’s Promotions tab is a game-changer for email marketing. Learn why this update benefits both marketers and subscribers—boost engagement today!
Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 2025.
Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.
Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.
Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.
Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.
Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.