Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Featured email marketing articles
“I realized, this is all messed up. We need to change our model completely because of this iOS update.”
Email marketing articles
Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.
Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.
Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.
Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.
From gift guides to product bundles and promotional quizzes, these 10 Hanukkah marketing ideas will help you stand out this holiday season.
Learn how Veterans Day email & SMS marketing ideas like special promotions and supporting a cause can help celebrate those who served.
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.