Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Featured email marketing articles

An article feature image for a blog about email newsletter examples
Email marketing
Dec 19, 2023
10 email newsletter examples that sell

Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.

Profile photo of author Annie McGreevy
Annie McGreevy
11min read
email segmentation article card header image
Email marketing
Nov 9, 2023
Boost ROI with a smart email segmentation strategy

Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.

Profile photo of author Tiffany Regaudie
Email marketing
Nov 9, 2023
Email segmentation tools have evolved

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Profile photo of author Tiffany Regaudie

Email marketing articles

In large stacked capital letters on a light lavender background, darker purple text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 creative strategies for non-beginners." In the lower right corner of the image is an illustration of a sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.

Profile photo of author Tiffany Regaudie
In large stacked capital letters on a salmon background, white text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 beginner strategies." In the lower right corner of the image is an illustration of the form builder in the back end of Klaviyo, next to the final version of the sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to build an email list: 5 beginner tips

Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 25, 2024
5 click tracking & SSL email best practices

Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.

Profile photo of author Ryan Steen
Ryan Steen
6min read
In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Email marketing
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 18, 2024
The pros & cons of a dedicated IP vs. a shared IP

A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.

Profile photo of author Ryan Steen
Ryan Steen
5min read
In dark salmon letters on a lighter salmon background, stacked capital letters on the left of the image read, "include video in email." On the right of the image, in light salmon letters on a dark salmon background, smaller copy reads, "5 ways to start driving results" above the Klaviyo flag.
Email marketing
Apr 17, 2024
Video in email: 5 tips to boost engagement

Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

Profile photo of author Tiffany Regaudie
In light lavender font on a darker lavender background, image reads, "Video in email" in stacked capital letters on the left. On the right of the image in smaller black copy on a light lavender background, image reads, "10 types and when to use them in the customer journey," on top of the Klaviyo flag.
Email marketing
Apr 16, 2024
10 video email marketing types & when to use them

Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 16, 2024
3 ways to increase email & SMS frequency

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiffany Regaudie