Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Featured email marketing articles
“I realized, this is all messed up. We need to change our model completely because of this iOS update.”
Email marketing articles
Learn how to write email subject lines that increase open rates. Get best practices, real examples, and expert tips to optimize your email campaigns.
See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.
Bring shoppers back with these 12 abandoned cart email best practices and examples from klaviyo users. Refine your abandoned cart flow with Klaviyo.
Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.
Welcome emails play a crucial role in building great customer relationships. Learn how to craft exceptional welcome emails with examples here.
Steal the secrets behind top email marketing strategies. See how 9 real brands boost engagement, revenue, and ROI with automations and segmentation.
Check out these 5 email automations that you should be implementing for your brand and see real examples in action.
Boost conversions by optimizing your abandoned cart email flows and discover the powerful benefits of integrating your WooCommerce store with Klaviyo.
iOS 18’s Promotions tab is a game-changer for email marketing. Learn why this update benefits both marketers and subscribers—boost engagement today!