Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
Oct 18, 2024
10 Hanukkah marketing ideas for 2024

From gift guides to product bundles and promotional quizzes, these 10 Hanukkah marketing ideas will help you stand out this holiday season.

Email marketing
Oct 9, 2024
12 effective Veterans Day marketing ideas

Learn how Veterans Day email & SMS marketing ideas like special promotions and supporting a cause can help celebrate those who served.

Email marketing
Sep 26, 2024
15 Christmas email marketing ideas with examples

Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.

Email marketing
Sep 5, 2024
5 segmentation mistakes to avoid

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Email marketing
Aug 23, 2024
Deliverability with tighter sender requirements

With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.

Email marketing
Aug 15, 2024
Deliverability tips for sending to Yahoo

Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.

Email marketing
Aug 5, 2024
11 ways to optimize your email marketing campaigns

Improve your email campaign conversion rates with proven optimization and best practices. Highly effective for driving conversion rates and growth.

Email marketing
Aug 5, 2024
How to create an email campaign in 7 steps

Learn to craft impactful email campaigns with expert strategies & examples. Elevate your marketing game and boost engagement with our comprehensive guide.

Email marketing
Aug 5, 2024
10 components of successful email marketing campaigns

Want to learn how to start a successful email marketing campaign? Follow these critical email components to ensure you drive maximum campaign results.