Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.
Email marketing articles
Learn how Veterans Day email & SMS marketing ideas like special promotions and supporting a cause can help celebrate those who served.
Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.
Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.
Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.
The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.