Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Discover the benefits of email marketing. From personalized communication to enhanced brand awareness, learn about the advantages of email marketing today.
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.
The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Baggu. Learn what worked, get expert tips, and see their successful results.
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.
Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.