Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
May 15, 2024
The abandoned cart benchmarks report

Learn abandoned cart statistics, rates, and industry benchmarks that will help you improve the CTR, revenue, and AOV of your email marketing efforts.

Email marketing
May 15, 2024
12 abandoned cart email best practices

An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.

Email marketing
May 15, 2024
What is an abandoned cart email?

Discover the power of abandoned cart emails: learn what they are, why they matter, and how crafting effective ones can boost your sales with Klaviyo.

Email marketing
May 8, 2024
Shipping confirmation emails are more transactional

How can you elevate your shipping confirmation emails? This blog post includes ten tips you can use to improve transactional messages.

Email marketing
May 6, 2024
Transactional emails matter: examples + deliverability tips

Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.

Email marketing
May 6, 2024
4 Successful transactional email examples

Discover top real-life transactional email examples showcasing effective strategies and why they succeed. Elevate your email game today.

Email marketing
May 6, 2024
Transactional email best practices

Read our transactional email best practices to get started to build your automated flow repertoire. Explore our tips and templates to build brand loyalty.

Email marketing
May 2, 2024
8 reasons to never buy an email list

Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.

Email marketing
Apr 29, 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.