Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.
Guide: differences between drip + nurture campaigns, including when to use each, brand examples, and strategies for success.
Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.
Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.
Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.
BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.