Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
May 6, 2024
Transactional email best practices

Read our transactional email best practices to get started to build your automated flow repertoire. Explore our tips and templates to build brand loyalty.

Email marketing
May 2, 2024
8 reasons to never buy an email list

Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.

Email marketing
Apr 29, 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.

Email marketing
Apr 29, 2024
How to build an email list: 5 beginner tips

Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.

Email marketing
Apr 29, 2024
Drip campaign ideas for email marketing

Guide: differences between drip + nurture campaigns, including when to use each, brand examples, and strategies for success.

Email marketing
Apr 25, 2024
5 click tracking & SSL email best practices

Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.

Email marketing
Apr 18, 2024
The pros & cons of a dedicated IP vs. a shared IP

A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.

Email marketing
Apr 17, 2024
Video in email: 5 tips to boost engagement

Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

Email marketing
Apr 16, 2024
10 video email marketing types & when to use them

Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.