Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.
A complete guide to improving click rates, including expert insight and brand.
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.
St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 13 St Patrick’s Day email examples to kickstart your holiday campaign.
Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.
Your complete guide to creating a newsletter, including why, when to send, + brand examples.
A strategic breakdown of 6 email campaigns from real brands, complete with tactical execution and results to inspire your campaigns.
Our list of 9 great email subject line examples—with a breakdown of what makes them brilliant at connecting with their audiences.