Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.
Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.
BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.
Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.
A complete guide to improving click rates, including expert insight and brand.
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.
Check out these 5 email automations that you should be implementing for your brand and see real examples in action.
St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 13 St Patrick’s Day email examples to kickstart your holiday campaign.