Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Featured marketing automation articles
Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.
“Even if Klaviyo is a big portion of your software budget, it’s worth every penny—it’s like a sidekick to growth strategy.”
Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.
Marketing automation articles
Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.
Discover 5 powerful CRM marketing automations that can boost personalization, loyalty, and growth by unifying customer data and streamlining cross-channel campaigns.
How should your brand show up during times of uncertainty? Learn how to communicate to your customers with empathy through email and SMS.
Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.
Unlock 2025’s must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.
Inspired by top-performing brands, here are 10 email marketing automation examples you can set up tomorrow to start generating more revenue.
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.