Marketing automation

Marketing automation is how you scale businesses and leverage the power of technology to 10x the capabilities of a single employee (without burning them out in the process). From email and SMS marketing flows, to data segmentation triggers and so much more, the power of automation removes manual tasks, and can save your team hours each week to refocus on higher priority work.

Marketing automation articles

4 Adobe email marketing plug-ins

The larger the business, the more complicated the tech stack. Here are 4 Adobe email marketing plug-ins that integrate easily with Adobe Commerce.

Key email marketing automations

Check out these 5 email automations that you should be implementing for your brand and see real examples in action.

11 anniversary email examples to delight & surprise

Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.

What no one wants you to know about attribution

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.

Product replenishment email strategies

Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.

WooCommerce abandoned cart email strategies

How can you recover shoppers’ abandoned carts on your website? What WooCommerce abandoned cart plugin can you use to solve this problem? What are other WooCommerce brands doing for their abandoned cart emails?  With the right WooCommerce abandoned cart strategy, you’ll be well on your way to winning back lost shoppers and converting new customers. […]

Best practices for browse abandonment subject lines

To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.

Sunset flows for better open rates

Learn two ways you can sunset inactive subscribers from your email marketing campaigns to increase open rates and improve your deliverability.

Top 3 flash sale email templates

Flash sales require careful planning to be run successfully. This outline will cover what you should include in your flash sale email templates.