Marketing automation

Marketing automation is how you scale businesses and leverage the power of technology to 10x the capabilities of a single employee (without burning them out in the process). From email and SMS marketing flows, to data segmentation triggers and so much more, the power of automation removes manual tasks, and can save your team hours each week to refocus on higher priority work.

Marketing automation articles

How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Marketing automation that feels human

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Email marketing in ecommerce: what it is + why it matters

Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.

28 ecommerce email marketing tips from the experts

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.

4 Salesforce email marketing plug-ins

Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.

5 types of BigCommerce email marketing plug-ins

The BigCommerce email marketing plug-ins you need: marketing automation, search, loyalty, customer support, and store back-up.

4 Shopify email marketing plug-ins

The best Shopify email marketing plug-in categories: marketing automation, pricing, order tracking, and customer data.

3 Wix email marketing plug-ins

3 must-have Wix email marketing plug-ins for ecommerce businesses: marketing automation, accounting, and loyalty.