Marketing automation

Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.

Marketing automation articles

How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

Marketing automation KPIs: how to measure your success

Learn 4 ways to test and optimize your marketing automation efforts.

Omnichannel planning for 2024

We discuss how to approach each of your owned marketing channels through an omnichannel lens and offer a few proven tactics for coordinating across channels.

What is omnichannel marketing? Strategy & examples

Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.

Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

9 reasons why customers churn & how to course-correct

Here are the most common customer churn reasons what how you can respond to improve your customer retention.

5 churn reduction strategies to combat & prevent churn

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.

Execute on marketing decisions faster use case

Quickly respond to patterns in your data by leveraging Klaviyo’s integrations that syncs directly with your external apps.

Multi-channel flows use case

Learn how adding additional channels like SMS or mobile push notifications can improve your communication and drive messaging and cross-channel conversations.