Marketing automation
Marketing automation is how you scale businesses and leverage the power of technology to 10x the capabilities of a single employee (without burning them out in the process). From email and SMS marketing flows, to data segmentation triggers and so much more, the power of automation removes manual tasks, and can save your team hours each week to refocus on higher priority work.
Marketing automation articles
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.
Guide: differences between drip + nurture campaigns, including when to use each, brand examples, and strategies for success.
Learn 4 ways to test and optimize your marketing automation efforts.
Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.
March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.
Inspired by top-performing brands, here are 9 email marketing automation examples you can set up tomorrow to start generating more revenue.
Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.