Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation articles
Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.
Learn 4 ways to test and optimize your marketing automation efforts.
We discuss how to approach each of your owned marketing channels through an omnichannel lens and offer a few proven tactics for coordinating across channels.
Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.
Here are the most common customer churn reasons what how you can respond to improve your customer retention.
Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.
Quickly respond to patterns in your data by leveraging Klaviyo’s integrations that syncs directly with your external apps.
Learn how adding additional channels like SMS or mobile push notifications can improve your communication and drive messaging and cross-channel conversations.