Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation articles
Learn how adding additional channels like SMS or mobile push notifications can improve your communication and drive messaging and cross-channel conversations.
Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.
Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.
Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.
A guide to marketing using Square + Klaviyo, for omnichannel merchants.
What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.
Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.
“Even if Klaviyo is a big portion of your software budget, it’s worth every penny—it’s like a sidekick to growth strategy.”
Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.