Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Featured customer data articles
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Customer data articles
Learn the importance of post-purchase surveys and find out how to use them to capture customer data and build stronger relationships.
Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.
Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.
Discover 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your BFCM campaign.
Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.
Klaviyo’s new product analysis report provides businesses with access to insights about repeat purchase timing and what products customers tend to buy together.
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.