Customer data
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.
Featured customer data articles
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Customer data articles
Learn about customer segmentation examples that can boost your marketing strategy, improve engagement, and drive revenue.
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.
Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.
Discover 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your BFCM campaign.
Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.
Discover the newest enhancements to Klaviyo CDP, allowing our customers to make smarter decisions, faster, with direct paths from insight to action.
Klaviyo’s new product analysis report provides businesses with access to insights about repeat purchase timing and what products customers tend to buy together.
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.