Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Featured customer data articles
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Customer data articles
Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalization, and grow revenue.
Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.
Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.
Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.
Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalization, and why the future lies in an embedded CDP.
Boost your brand’s insights with Klaviyo Extended ID and Shopify Pixel Sync. Capture 5-10% more events, transforming anonymous activity into actionable data for better performance.
Learn the importance of post-purchase surveys and find out how to use them to capture customer data and build stronger relationships.
Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.
Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.