Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Customer data articles
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.
This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
See how these brands apply ecommerce personalization to make their marketing strategies resonate.
Learn 7 key considerations to keep in mind when selecting the best CDP for your business.
Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.
Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.