Customer data
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.
Customer data articles
Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.
Discover the newest enhancements to Klaviyo CDP, allowing our customers to make smarter decisions, faster, with direct paths from insight to action.
Klaviyo’s new product analysis report provides businesses with access to insights about repeat purchase timing and what products customers tend to buy together.
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.
This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
See how these brands apply ecommerce personalization to make their marketing strategies resonate.