Customer data

The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.

Customer data articles

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Customer data

Oct 17, 2023

3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

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Customer data

Oct 16, 2023

Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing

Customer data

Oct 3, 2023

How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"

Customer data

Sep 18, 2023

5 of the best CDPs on the market

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

Customer data

Aug 31, 2023

8 smart ways to use your CDP for marketing

These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.

Customer data

Aug 23, 2023

7 CDP benefits—even if you’re smaller than an enterprise

Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.

On a background that fades from deep red at the bottom to brighter red at the top, image shows a screenshot of the Klaviyo CDP dashboard on the right and, on the left in white font, reads, "What is a customer data platform (CDP)?"

Customer data

Aug 14, 2023

What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.