Customer data
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.
Customer data articles
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
Learn 7 key considerations to keep in mind when selecting the best CDP for your business.
Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.
These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.
Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.