Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Customer data articles
These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.
Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.
Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.
Less stalking, more talking Change—it’s the only constant in life. And modern marketing. While announcements like Apple’s iOS 14.5 update and Google’s phasing out of third-party cookies aren’t shocking, they’re far from a pleasant surprise—much less a welcome one for ecommerce marketers. Whether you’re already pivoting your plans or you’re bracing for impact, one thing’s […]
Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.
Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.