Customer data
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.
Customer data articles
Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.
Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.
Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.
Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.
Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.