Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.
Email marketing articles
Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.
How should your brand show up during and after a crisis? Learn how to communicate to your customers with empathy through email and SMS.
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.
Why a healthy email list is so important in ecommerce marketing, and how to keep yours clean.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Learn how to make the most of your post-purchase email flows to maximize revenue.