Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Email marketing
Mar 23, 2023
8 must-have email marketing tools

Learn how how email marketing can work smarter for your brand. Check out 8 key tools your email platform should come with to drive results.

Profile photo of author Tiff Regaudie
Tiff Regaudie
15min read
Email marketing
Mar 21, 2023
Wix x Klaviyo: ready to scale? We’re ready for you. 

Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.

Profile photo of author Annie McGreevy
Annie McGreevy
14min read
Email marketing
Mar 15, 2023
Email marketing best practices

Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

Profile photo of author Annie McGreevy
Annie McGreevy
25min read
email marketing automation tools
Email marketing
Feb 24, 2023
Key email marketing automations

Check out these 5 email automations that you should be implementing for your brand and see real examples in action.

Profile photo of author Tiff Regaudie
Tiff Regaudie
24min read
Email marketing
Feb 23, 2023
11 anniversary email examples to delight & surprise

Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.

Profile photo of author Annie McGreevy
Annie McGreevy
20min read
Email marketing
Jan 12, 2023
How a “heartbeat” of daily emails can power growth

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

Profile photo of author Mae Rice
Mae Rice
11min read
2023 email and sms marketing trends
Email marketing
Jan 10, 2023
11 trends ecommerce brands should test in 2023

Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.

Profile photo of author Mae Rice
Mae Rice
19min read
In cotton-colored font on a lemon-colored background, image shows the words "9 STEPS" stacked 4 times on the left. Across the right side of the image, black font reads, "an email marketing strategy that's 'thoughtful, intentional, and value-packed.'" The Klaviyo flag is in the lower right corner in black.
Email marketing
Jun 30, 2022
9 steps to creating a resilient email marketing strategy

Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.

Profile photo of author Tiff Regaudie
Tiff Regaudie
10min read