All blog articles

Shipping delays during the holidays hurt both customers and ecommerce sellers. Learn how tips like planning ahead and having a second service center can help.

Can you hear the countdown clock tick? BFCM is just around the corner. At this point, everyone wants to be exactly on track according to our BFCM calendar: dotting i’s and crossing t’s, encouraging email subscribers to sign up for SMS, and finalizing gift guide creative. Maybe whistling a leisurely little tune. But prepping for […]

For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.

Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.

Learn how Veterans Day email & SMS marketing ideas like special promotions and supporting a cause can help celebrate those who served.

Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.

Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.