Personalization strategy
Today's consumers expect experiences tailored to their unique preferences, behaviors, and needs at every touchpoint. Explore how innovative brands are moving beyond basic demographic segmentation to create sophisticated, dynamic customer segments and deliver truly personalized experiences at scale. Learn frameworks for building data-driven personalization strategies that respect privacy, drive engagement, and create lasting customer relationships through relevant, timely interactions.
Personalization strategy articles
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.
Learn about customer segmentation examples that can boost your marketing strategy, improve engagement, and drive revenue.
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.
Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.
Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.
Discover the benefits Buy with Prime affords merchants + customers—and how Klaviyo’s app lets you capture data and capitalize on convenience.