Personalization strategy
Today's consumers expect experiences tailored to their unique preferences, behaviors, and needs at every touchpoint. Explore how innovative brands are moving beyond basic demographic segmentation to create sophisticated, dynamic customer segments and deliver truly personalized experiences at scale. Learn frameworks for building data-driven personalization strategies that respect privacy, drive engagement, and create lasting customer relationships through relevant, timely interactions.
personalization strategy articles
Discover the benefits Buy with Prime affords merchants + customers—and how Klaviyo’s app lets you capture data and capitalize on convenience.
Marketers translate data into customer experiences, and then evaluate those strategies with more data. But marketers who rely too heavily on third-party data face a lose-lose situation: inaccurate, expensive targeting or personalization that creeps customers out. “We have to move away from the creepy data collection that has been used in the past with third-party […]