Klaviyo Analytics

Reveal your best moves with performance and customer analytics

Tap into bigger opportunities with streamlined marketing and customer insights that keep you in the know.

Spend less time reporting and more time driving growth

Stay on top of performance

Effortlessly track your impact and keep the pulse on your business with clear, reliable reporting.

Automate more meaningful moments

Build relationships at scale with personalized insights, product recommendations, and predictions.

Understand the full customer experience

Uncover trends and hone your strategy by connecting the dots between every interaction.

Think two steps ahead

Map out your next moves with personalized benchmarks, testing, and recommendations.

intuitive reporting

Keep powerful customer insights in sight

Track your performance and easily share results with intuitive reporting at your fingertips.

  • Answer key questions at a glance with pre-built dashboards.
  • Take a deeper dive into campaigns, flows, product performance, and more with custom reports.
  • Get clarity on your impact with flexible attribution.
A Klaviyo reporting dashboard displays $2,067,592 in Klaviyo-attributed revenue
smarter personalization

Automate pitch-perfect experiences at scale

Send the right message every time with deep personalization, purchase insights, and predictive analytics.

  • Identify your best customers and biggest churn risks with customized recency, frequency, and monetary value (RFM) analysis.
  • Personalize product recommendations and cross-sell at the perfect time with actionable insights.
  • Forecast what’s next with help from predictive analytics and Klaviyo AI.
A Klaviyo flow diagram shows that the flow is triggered when a cross-sell date is approaching.

Data-driven brands count on Klaviyo analytics

Seamless experiences

Create the smoothest customer journey for every shopper

Measure and manage the full customer experience across every interaction: marketing, customer service, and beyond.

  • Discover what’s driving purchase behavior with advanced tools like funnel and cohort analysis.
  • Track every shopper’s on-site behavior, conversions, and Customer Hub checkouts, all in one place.
  • Keep your customers happy—and coming back—with guidance from Review Sentiment AI.
A funnel analysis chart shows how many people have clicked an SMS link, added to cart, received an order, and left a review.
Data-driven guidance

Turn insights into action

Peer insights, testing, and tailored recommendations help you continuously hone your strategy for the biggest payoff.

  • Uncover opportunities with personalized benchmarks that show how your metrics stack up against peer brands.
  • Fine-tune tactics through iteration, AI-driven A/B testing, and global holdout groups.
  • Get personalized recommendations on best practices for marketing, deliverability, and targeting.
Klaviyo displays a brand's deliverability score based on the last 30 days, ranking the score as "good" and showing that it's increased 4%.
Go even further

Upgrade to our advanced Marketing Analytics features

Every Klaviyo Marketing plan includes powerful analytics tools from day one. But if you’re ready to get the most from your data, then it’s time to check out all the ways you can grow with advanced customer and product insights.

Additional analytics and reporting resources

Explore the rest of our B2C CRM solutions

Klaviyo Service

Klaviyo Marketing

Klaviyo Data Platform

Analytics FAQs

Whether you’re using Klaviyo Email, SMS, Mobile Push, or Reviews, Klaviyo Marketing offers best-in-class reporting so you can measure marketing performance and growth. Easily track subscriber trends, marketing engagement, deliverability, and industry benchmarks through clear dashboards and customizable reports.