Klaviyo vs. Attentive

Go ahead, compare.
Klaviyo does what Attentive can’t.

Kick growth into high gear with seamless personalization across email, SMS, mobile push, and reviews.

Consolidate your tech stack with the all-in-one platform

Bring more relevant multichannel experiences to life with centralized data, smarter targeting, and AI-powered optimization. All on the only platform built for data-first marketing from day one.

  • Superior segmentation

    Personalize experiences more precisely with all your data, from full customer histories to the latest real-time activity.

  • Omnichannel optimization

    Maximize revenue across channels with features Attentive can’t match, like detailed deliverability insights and peer benchmarks.

  • More accurate attribution

    No more double-counting messages. Track email and SMS performance with metrics you can actually trust.

Klaviyo

Attentive

Optimization across email, SMS, and mobile push

Peer benchmarks

Detailed deliverability insights by channel

Full subscriber history visible

350+ pre-built integrations

Easily customizable email and SMS attribution

Built-in product reviews

Smart opt-in for frictionless SMS sign-up

157,000+ brands grow with Klaviyo

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Unilever logo
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Klaviyo includes 350+ pre-built integrations. That’s a lot more than Attentive.

Connect with all your go-to platforms to get a deeper understanding of every customer.
Superior segmentation

Reach every audience more effectively

Super-specific targeting
Build your ideal segments with as many conditions as you want, using any data you’ve pulled in from across your entire tech stack.

Rich customer profiles
Get a centralized view of each subscriber’s complete customer history and real time activity, available for seamless personalization.

Prediction-based audiences
Use predictive analytics like customer lifetime value, next order date, and churn risk to shape segments according to forecasted behavior.

Omnichannel optimization

Deliver great experiences that keep getting even better

Klaviyo gives you more ways to personalize and optimize across channels to keep customers coming back.

With seamless coordination across email, SMS, mobile push, and reviews, you can make irrelevant messages a thing of the past.

Get the capabilities you need to make a bigger impact:

  • Cross-channel A/B testing in flows
  • Peer benchmarks for email and SMS
  • Transactional email capabilities for shipping updates
  • Detailed deliverability insights by channel
  • Dynamic “show or hide” content
More accurate attribution

Find out where conversions are really coming from

Results you can trust
Customizable last-touch attribution helps you pinpoint the email or SMS message that led to a given purchase.

No double-counting sales
Attentive’s default attribution window can overestimate SMS revenue. Klaviyo tracks channels together for results you can trust.

Hone your strategy
Precise reporting shows you what’s working and what needs work. So you can boost conversions, improve engagement, and avoid sending unwanted texts.