Find what matters
Ask questions about your business in plain language, dig into your data for answers, or have Composer regularly surface the insights and opportunities worth your attention.
Composer: Klaviyo's AI Marketing Agent
The marketing agent that knows and grows your business
Composer brings together what it knows about your business, Klaviyo’s expertise, and the tools you already use to find opportunities, decide what to do next, and help you act on it—even when you’re not working.
Trusted by 205,000+ brands
Create with your context
Composer uses your brand, creative, business context, and the information you give it to create marketing that looks, sounds, and feels like you.
Get more of the work done
Composer goes beyond recommendations. It can step in and do the work, from making changes to building campaigns, while you decide what moves forward.
Know where to look—without actually looking
You can’t keep an eye on everything. Composer can, digging into your data to answer questions and surface opportunities worth knowing about.
Built on the context generic AI just doesn't have
Composer combines your business context with Klaviyo expertise to help you create campaigns faster, uncover your biggest opportunities, and stay in control.
Describe the outcome you want, and Composer builds the audience, drafts the content, and gets your campaign ready for review in minutes.
Campaign builder
Describe the outcome you want, and Composer builds the audience, drafts the content, and gets your campaign ready for review in minutes.
Trusted recommendations
Composer analyzes your data alongside built-in best practices to find what matters, explain why, and recommend what to do next.
Brand standards
Every campaign starts with your brand voice, tone, and compliance requirements built in, so you can review faster and launch with confidence.
Composer FAQs
What is Composer?
Composer is your always-on marketing agent that knows your business. Grounded in your Klaviyo data and business context, Composer helps you uncover opportunities, understand what’s driving performance, and turn insights into action. From deeper analysis to creating and improving campaigns, flows, audiences, and more, Composer helps you get more done, all within Klaviyo.
What can Composer help me do?
Composer helps you analyze, create, and act across your marketing. Use it to:
- Analyze performance and uncover opportunities across your account
- Run deeper audits of campaigns, flows, forms, and audiences
- Get answers and recommendations grounded in your Klaviyo data
- Build and refine segments and audiences
- Create campaigns, flows, and messages
- Turn insights and recommendations into action directly in Klaviyo
- Schedule recurring tasks so Composer can take on repeatable work
How does Composer use my business data?
Composer brings together the context it needs to understand your business. That includes data already in Klaviyo, like customer behavior, engagement, campaigns, flows, and performance—as well as relevant context from connected external tools and data sources. With MCP-powered connections, Composer can incorporate information from across your marketing stack to deliver analysis, recommendations, and actions grounded in your business, not generic AI responses.
Can Composer analyze my marketing performance?
Yes. Composer can analyze your Klaviyo data to answer questions, investigate performance, audit your marketing, and identify opportunities for improvement. You can ask follow-up questions and dig deeper without having to manually pull together reports or navigate between different parts of Klaviyo.
What can Composer create?
Composer can help create marketing experiences directly within Klaviyo, including campaigns, flows, messages, segments, and more. Because Composer understands your Klaviyo account and business context, it can move from understanding an opportunity to helping you build what you need to act on it.
Can Composer complete tasks for me?
Yes. Composer goes beyond providing answers and recommendations by helping you take action directly in Klaviyo. Depending on the task, you can use Composer to create new marketing experiences, make changes to existing work, or schedule recurring tasks, while keeping control over what ultimately reaches your customers.
Can I schedule recurring tasks with Composer?
Yes. You can schedule tasks for Composer to run on a recurring basis, making it easier to stay on top of work that would otherwise require repeated manual analysis. For example, you can have Composer regularly check for opportunities or issues and surface what needs your attention.
Does Composer make changes or publish anything without my approval?
You stay in control of customer-facing marketing. Composer can help analyze, create, and make changes within Klaviyo, while giving you the opportunity to review customer-facing work before it goes live.
How is Composer different from ChatGPT or other AI tools?
General-purpose AI tools can help with individual tasks, but Composer is purpose-built for your marketing and already knows your business. It brings together your Klaviyo data and business context with purpose-built marketing capabilities to analyze performance, uncover opportunities, and take action on your behalf. And with connections to external tools and data sources, Composer can work with context across your marketing stack, not just what you provide in a prompt.
What channels does Composer support?
Composer can help create and optimize marketing across Klaviyo’s supported channels, including email, SMS, mobile push, WhatsApp, and RCS. Channel availability may vary by account and feature.
Do I need a Klaviyo account to use Composer?
Yes. Composer is built directly into Klaviyo and uses your Klaviyo data and business context to provide more relevant analysis, recommendations, and marketing experiences.
How do I get access to Composer?
Composer is available within Klaviyo, with free and paid access options depending on your account and usage. Visit Klaviyo’s pricing page for the latest information on Composer plans and availability.