2025 SMS marketing benchmarks by industry
See how your SMS marketing performance compares
Summary: what are SMS benchmarks?
SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.
In these 2025 SMS marketing benchmarks, we share data based on over 167,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more.
Highlights from the SMS marketing benchmarks report
Dive deeper with key learnings
Check out these SMS marketing takeaways from the full report—and download your copy to learn more.
The norm is easy to follow—but the industry-leading top 10% emails convert 5x more subscribers and drive 9x more RPR. For SMS, the top 10% of messages drive 7x RPR versus the average.
This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.
The only platform with personalized benchmarks built in
Reach your goals faster by focusing on the metrics that need the most work. Klaviyo’s personalized benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack—and where you might be falling short.
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