One unified system
Data, analytics, and activation in one platform, with built-in identity resolution and unlimited history.
KLAVIYO VS
Why enterprise teams choose Klaviyo over Salesforce Marketing Cloud
Salesforce Marketing Cloud is a proven enterprise platform built across multiple products. Klaviyo unifies customer data, analytics, and activation in one system, so marketers can act without a developer queue or a separate data product.
Why brands choose Klaviyo
Marketer-led, no scripting
Build segments, personalization, and automations without developers or scripting languages.
Built for B2C, 400 integrations
400 native, prebuilt integrations connect the rest of your stack, with flexible APIs for anything custom.
Feature | Klaviyo | Salesforce Marketing Cloud | Why this matters |
|---|---|---|---|
Unified customer profiles* | Auto-updating unified profiles for every customer, consolidated in one place with real-time access. | ||
Segmentation without data extensions | Create segments in minutes—no developers needed. | ||
Advanced drag & drop functionality | Intuitive tools let your team build without waiting on technical resources. | ||
Pre-built, customizable messaging templates | Execute great marketing faster with customizable tools. | ||
Easily configurable omnichannel automations | Create omnichannel campaigns and automations in minutes—no developers needed. | ||
Built-in AI | Predictive analytics, peer benchmarks, A/B testing, and more. No coding necessary. | ||
Easy data management (no mapping or cleaning required) | Send structured or unstructured data—no data mapping or specific schemas required. | ||
Unified view across all accounts** | Instantly clone marketing components across your portfolio for faster execution and more consistent customer experiences. | ||
Fast time to market | Free up your development, design, and data teams to do more than operate and maintain your marketing platform. |
Customer Spotlight
We’re building a vertically-integrated marketing ecosystem, and everything works with Klaviyo. The platform gives us the ability to collect all this information, understand our customers better, and reshape the customer journey to drive more personalization.
Matt Verrecchia, Senior director of integrated marketing, Boston Proper
Read Boston Proper's storyPowering 205,000+ relationship-driven brands across 100+ countries, with 400+ pre-built integrations
Grow like these brands
Here’s what your move looks like
First, map and validate your data
Map your Salesforce Marketing Cloud data and consent into Klaviyo, connect your key integrations, and validate everything before you send.
Then, build and warm your programs
Rebuild your priority flows, set up branded sending, and warm up gradually from your engagement history.
Go live and hand over
Scale while watching deliverability, stand up reporting, and complete your cutover with a post-migration roadmap.
Ready to move beyond Salesforce Marketing Cloud?
Unify your customer data, run every channel from one profile, and see what earned the revenue.
FAQ for moving from Salesforce Marketing Cloud to Klaviyo
How do I migrate from Salesforce Marketing Cloud to Klaviyo?
You can map your Salesforce Marketing Cloud data, including contacts, lists, and data extensions, into Klaviyo and rebuild your flows. It’s a phased migration, sequenced so your current program keeps sending while you set up.
Is Klaviyo a CDP or a marketing tool?
Both. Klaviyo combines a customer data platform, analytics, AI, and activation in one system, so your data and your messaging live in the same place.
Can I run SMS and email together in Klaviyo?
Yes. Email, SMS, RCS, WhatsApp, and mobile push run off the same customer profile, with combined reporting across the whole program.
Does Klaviyo support WhatsApp?
Yes. WhatsApp is a native channel in Klaviyo, alongside email, SMS, RCS, and push.
Do I need developers to run Klaviyo?
No. Klaviyo is built for marketer-led execution, with APIs and custom objects available when a technical team wants them.
Does Klaviyo work at enterprise scale?
Yes. Klaviyo is a public company powering 205,000+ brands, with custom objects, flexible APIs, and unlimited history.
What kind of support does Klaviyo offer?
Klaviyo Academy, live training, the Help Center, the Community forum, and a strong partner network for custom projects.