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Composer: Klaviyo's AI Marketing Agent

The marketing agent that knows—and grows—your business

Built on your customer data, campaign history, and performance signals, Composer spots your biggest growth opportunities and turns them into ready-to-launch campaigns in minutes.

A smartphone displaying an EASTIE SMS about a summer sale, overlaid by an AI-powered campaign composer detailing a "Pre-summer re-engagement" campaign across multiple channels.
A clearer path to growth

Know where to look—without actually looking

Your next best opportunity is probably already sitting in a flow, segment, or campaign—you just don't have time to go looking for it. Composer does the digging for you, surfacing what's worth acting on and prioritizing the opportunities with the biggest revenue impact.

A digital tablet showing an "Abandoned cart" marketing automation flowchart with AI optimization suggestions on the right.
Campaign builder

From brief to campaign, in minutes

Describe the outcome you want, and Composer takes it from there. Unlike AI tools that don’t have the context, Composer builds the audience, copy, channels, and timing using your data and brand voice—turning hours of campaign work into minutes.

A digital marketing dashboard showing campaign previews for email, text, push, and WhatsApp, with an AI chat assistant suggesting campaign strategies.
Built-in Marketing Intelligence

AI with the inside scoop

Composer doesn't start from scratch. It starts with what it already knows about your business—your customers, products, campaigns, and performance history—and combines that with Klaviyo expertise to deliver recommendations you can feel confident acting on.

Two chat interfaces demonstrating AI segment auditing for Klaviyo: one from "Composer" shows a detailed analysis with action items, and a generic AI behind it shows instructions to provide data.
Stay in control

Always on-brand. Always your call.

Composer moves fast, but nothing goes out without your approval. Set your brand voice, tone, and compliance requirements once, and Composer applies them to every campaign it creates—so you can launch faster without sacrificing oversight.

A "Composer" interface with a user's query about customer flow and subsequent questions, plus an input field.

Composer FAQ

Composer is Klaviyo's marketing agent that helps marketers find growth opportunities, decide what to do next, and turn those opportunities into campaigns. By analyzing your customer data, campaigns, flows, segments, and performance history, Composer surfaces high-impact opportunities, recommends actions, and helps marketers execute faster, all within Klaviyo.