Introducing Our Latest Product Innovations for 2025

As we step into 2025, standing out in a crowded market and driving meaningful growth are more important than ever. At Klaviyo, we’re committed to helping businesses like yours achieve these goals with innovative tools that empower you to deliver extraordinary customer experiences. By providing more ways to stand out and more ways to grow, we aim to ensure you stay ahead of the competition and unlock your full potential.

I couldn’t be more thrilled to join Klaviyo at this exciting time. Having been in our customers’ shoes, I know firsthand how transformative our platform can be, and I’m energized to be part of a team that’s driving meaningful impact for businesses around the world.

This quarter, we’re proud to unveil a suite of new features designed to help marketers redefine subscriber engagement, drive deeper personalization, and unlock new revenue opportunities. Whether you’re looking to boost list growth, streamline mobile interactions, or amplify your social proof, our latest updates are here to help you meet—and exceed—your goals.

Learn more about our exciting Q1 2025 releases:

Spin-to-Win Sign-Up Forms

Release Timing: Coming Soon
Drive more sign-ups with gamified interactions.

With our new Spin-to-Win Forms, you can revolutionize how you capture leads. These interactive, customizable forms engage visitors with a playful spin, offering discounts or perks that encourage sign-ups.

Example Use Case: If your subscriber list has slowed post-holiday rush, you can introduce a spin-to-win wheel offering unique discounts, gift with purchase, free shipping and other incentives. Watch as engagement soars and first-time purchases climb.

Enhanced Mobile Push Notifications

Release Timing: GA
Deliver personalized, dynamic mobile experiences.

Boost engagement with updates that enable silent push notifications, dynamic app badges, and an intuitive push editor. Update app content in real time, encourage app revisits, and create flawless campaigns faster than ever.

Example Use Case: A fitness app can use silent push notifications to update users with personalized workout schedules or progress trackers, driving app engagement and enhancing user experience.

Automated SMS Conversations

Release Timing: Now available to all customers February 14th
Turn text messaging into a personalized sales channel.

Automated SMS Conversations allow for dynamic two-way interactions with customers. Answer FAQs, recommend products, and guide purchases—all in real time.

Example Use Case: Launch a product recommendation quiz via SMS. Customers text a keyword, or answer a series of tailored questions. The answers are stored on your shopper’s Klaviyo profile, and at the end of the interaction they receive a perfect product match instantly—driving both engagement and conversions.

Auto Monitors AI

Release Timing: GA
Stay ahead with AI-powered campaign monitoring.

Receive real-time alerts about performance dips in your campaigns or flows, ensuring your strategies remain effective and uninterrupted.

Example Use Case: Before your biggest sale of the year, Auto Monitors AI notifies you of a drop in your “thank you” flow’s send rate, enabling you to resolve issues promptly and prevent lost sales instead of reacting to them.

Review Syndications

Release Timing: GA
Expand the visibility of your social proof.

Collect and display reviews across multiple storefronts and the Shop app to build trust and encourage purchases, wherever customers shop.

Example Use Case: If you operate stores in the US, UK, and Australia, you can now syndicate reviews across all regions, showcasing global customer satisfaction on all your platforms.

See These Features in Action

Each of these innovations is designed to elevate your marketing strategies. Explore demo videos and discover how these tools can drive incremental revenue and deeper customer connections.

Visit our Q1 release page to see these updates in action and subscribe for ongoing product news. Don’t forget to check out our What’s New page for real-time updates on the latest features and improvements.

We’re excited to see how you’ll use these tools to engage customers, grow your audience, and unlock new levels of success. Let’s make 2025 the year of transformation and acceleration—together.