Retention marketing

In an era of rising acquisition costs, customer retention has become the cornerstone of sustainable growth and profitability. Beyond loyalty programs and reward points, modern retention marketing requires a sophisticated understanding of customer behavior, lifetime value, and the moments that matter most in the customer relationship. Explore how leading brands are reimagining retention strategies to build lasting connections, reduce churn, and transform one-time buyers into brand advocates through data-driven engagement and personalized experiences.

Retention marketing articles

10 steps to a VIP program that keeps customers coming back

Creating a VIP program is a great way to reward your most loyal customers. Learn about steps like early access and strategies like using partnerships.

How to create a great referral program in 2024

Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.

Rev up your revenue: 3 tactics to improve repeat purchase rate

Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.

Consolidate your retention marketing efforts under one roof

Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.

Boost the CLV of recent purchasers use case

Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.

Customer loyalty program tips for growth

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

How to scale an ecommerce and retail business

Discover one founder’s journey scaling his alcoholic beverage business, and learn tips for establishing your brand in retail and ecommerce.

Customers retention strategies from the greats

Customer retention is more complex than ever before, so we’re sharing expert strategies, channels, and tactics that help delight and retain customers, increasing lifetime value.

Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.