All blog articles

All blog articles articles

How AI improves speed & scalability for marketers

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.

Campaign strategy
Feb 22, 2024
6 April Fools' Day email marketing ideas & examples

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.

What is omnichannel marketing? Strategy & examples

Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
Campaign strategy
Feb 14, 2024
2024 guide to integrated marketing campaigns

Integrated marketing—the practice of pushing out one cohesive, consistent brand message across multiple channels—creates clarity for your audience.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
Campaign strategy
Feb 13, 2024
5 strategies to win March Madness email marketing

March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.

Profile photo of author Phil Weltman
Phil Weltman
9min read
SMS marketing
Feb 8, 2024
The beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

Profile photo of author Jax Connelly
Jax Connelly
14min read
Klaviyo news
Feb 8, 2024
January release notes

New features to help you personalize and measure your marketing. We’re starting the year strong with a handful of new features from January, helping you activate your data, customize your reviews experience, and more. 5 top features this month Easily define your own conversion metrics and analyze with confidence Create a custom conversion metric, like […]

Lauren Foy
2min read
Email marketing
Feb 7, 2024
13 creative St. Patrick’s Day email marketing examples

St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 13 St Patrick’s Day email examples to kickstart your holiday campaign.

Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read