All blog articles

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

We’re excited to announce the launch of a new integration and partnership with Thanx, a leading loyalty platform for restaurants. As the restaurant industry takes on a new normal following the pandemic, operators look to adjust their business strategy in response to unfamiliar conditions. With increased competition and a rise in digital ordering, including third-party […]

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

9 stages of an effective email marketing funnel, including brand examples and expert insight.

In this product release  The popularity of SMS marketing in ecommerce is soaring, with almost half of all businesses in the industry leveraging the channel for marketing. Brands recognize the importance of offering a mobile-centric experience that fosters direct communication with customers. SMS marketing has proven to be a powerful tool to drive sales, as […]

In this product release  Klaviyo brands in the United Kingdom have already harnessed SMS marketing for revenue growth and customer retention. Today, we are thrilled to extend Klaviyo SMS availability to companies based in Ireland. Now, you can seamlessly utilize all your favorite Klaviyo features, such as segments and customer data, to launch targeted text […]

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

A guide to marketing using Square + Klaviyo, for omnichannel merchants.