All blog articles

How to group people based on their personal context to build better relationships and deliver campaigns that resonate.

The best partnerships don’t just add value—they multiply it. At Klaviyo, we’re taking that to the next level.

Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 2025.

Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.

Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalization, and grow revenue.

Klaviyo brings together marketing, customer service, and analytics into a single, data-first solution. Welcome to the new era of consumer relationships. It starts today with Klaviyo B2C CRM.

Discover how implementing marketing analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.

Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.

An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.