All blog articles

BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.

Discover strategies for accelerating email list growth. Learn how brands like Creekside Nursery and Bearpaw use A/B testing to boost conversions and revenue.

We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.

Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.