All blog articles

In today’s digital world, businesses have access to more customer data than ever before. From demographic data to historical purchase history, the possibilities are endless. But with all this information at your fingertips, you must use it wisely to create an intentional marketing strategy that resonates with your customers. That’s where segmentation comes in – […]

New features to help you personalize and measure your marketing this BFCM season. With Black Friday Cyber Monday right around the corner, we have some new features to help you make the best impression with your shoppers during the busiest retail weekend of the year. Take a look at our top 7 features and more […]

There’s no denying that AI is playing a major role in transforming the online shopping experience. AI has enabled ecommerce businesses to deliver a more seamless, personalized, and efficient shopping experience while unlocking valuable insights. For product reviews in particular, there is a huge opportunity for companies to harness AI to make smarter decisions and […]

We’re excited to announce the launch of a new integration and partnership with PAR Punchh, a leading loyalty and engagement platform for restaurants.  As restaurants face greater competition in the new normal following the pandemic, loyalty programs are becoming a key differentiator for restaurants and a leading driver of customer retention. When a guest joins […]

In this product release  We are excited to introduce a new update to Klaviyo’s Sign-up forms: Multi-Step Form Analytics. This feature equips businesses with a comprehensive view of their multi-step signup forms, allowing them to understand, track, and optimize the performance of each step. In this blog post, we’ll dive into how Klaviyo’s Multi-Step Form […]

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.

A full guide to Google + Yahoo’s new sender requirements for better deliverability.