All blog articles

All blog articles articles

Email marketing
Apr 11, 2024
Why DMARC is so important

Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.

Profile photo of author Toshi Onishi
Toshi Onishi
6min read
12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Profile photo of author Emily Riedy
Emily Riedy
10min read
Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

Profile photo of author Jax Connelly
Jax Connelly
3min read
5 tips to grow your email and SMS revenue

Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
8min read
Email marketing
Apr 4, 2024
The importance of a branded sending domain

Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.

Profile photo of author Tonya Gordon
Tonya Gordon
4min read
Email marketing
Apr 3, 2024
BIMI: the untapped tool for email marketers

BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.

4 creative use cases for email & SMS list growth

Discover strategies for accelerating email list growth. Learn how brands like Creekside Nursery and Bearpaw use A/B testing to boost conversions and revenue.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Campaign strategy
Mar 22, 2024
Your Memorial Day marketing guide

We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.

Profile photo of author Bani Kaur
Bani Kaur
9min read
7 ways to reduce your unsubscribe rate for increased retention and engagement

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.