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Use this quick customer lifetime value formula to understand your business health and customer experience.

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

Discover 4 data-backed retention marketing strategies for restaurants in 2025. Boost loyalty, increase spend, and thrive through economic uncertainty.

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.

This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.

New research shows brands that retain fewer customers—but increase those customers’ spend—are growing at more than 3x the rate of brands that retained more but failed to increase spend.

The first-ever K:SYD event included expert-led workshops, new research from thought leaders, and a look inside Klaviyo’s product roadmap. Find out about the key takeaways from the event, and how you can act on them today.

Learn how to meet 2025 bulk sender requirements and why MAGY's (Microsoft, Apple, Google, Yahoo) rules are now essential for email deliverability success.