All blog articles

From gift guides to product bundles and promotional quizzes, these 10 Hanukkah marketing ideas will help you stand out this holiday season.

Shipping delays during the holidays hurt both customers and ecommerce sellers. Learn how tips like planning ahead and having a second service center can help.

Discover 10 easy to implement tactics that local retailers are using to protect profits with better operational efficiency this sales season.

Can you hear the countdown clock tick? BFCM is just around the corner. At this point, everyone wants to be exactly on track according to our BFCM calendar: dotting i’s and crossing t’s, encouraging email subscribers to sign up for SMS, and finalizing gift guide creative. Maybe whistling a leisurely little tune. But prepping for […]

Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.

Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.