All blog articles

All blog articles articles

Email marketing
Dec 19, 2023
How to create a newsletter: 10 steps to conversions

Your complete guide to creating a newsletter, including why, when to send, + brand examples.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read
In lavender font over an image of a woman working at a laptop with her hair pulled into a bun, text reads, "6 email marketing strategy examples." The Klaviyo flag is in the lower left corner in lavender, and a lavender line dissects the image diagonally over the lower right corner.
Email marketing
Dec 18, 2023
6 examples of email marketing strategy from real brands

A strategic breakdown of 6 email campaigns from real brands, complete with tactical execution and results to inspire your campaigns.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read
Success stories
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Profile photo of author Annie McGreevy
In white text on a salmon background that fades into lavender in the upper right corner and lemon in the lower right corner, text reads, "9 great email subject line examples and why they work." The Klaviyo flag is located in the lower right corner in salmon.
Email marketing
Dec 13, 2023
9 great email subject line examples—and why they work

Our list of 9 great email subject line examples—with a breakdown of what makes them brilliant at connecting with their audiences.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read
On a background that fades from deep red at the bottom to brighter red at the top, image shows the outline of part of a circle with little bright red dots dancing along it on the right and, on the left in white font, reads, "Choose the best CDP for your business with 7 questions"
Customer data
Dec 11, 2023
How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best CDP for your business.

Profile photo of author Jax Connelly
Jax Connelly
15min read
9 reasons why customers churn & how to course-correct

Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
5 churn reduction strategies to combat & prevent churn

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.

Profile photo of author Tiff Regaudie
Tiff Regaudie
8min read
AI
Dec 7, 2023
Predicting churn risk with a CLV model

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Profile photo of author Tiff Regaudie
Tiff Regaudie
10min read
Email marketing
Dec 5, 2023
Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Profile photo of author Emily Riedy
Emily Riedy
9min read