All blog articles

All blog articles articles

In lavender font on a salmon background, image reads, "When to add an SMS short code" in large capital letters. Underneath that in smaller white capital letters, text reads, "Understanding your text message marketing options." A white diagonal line stretches from the upper right corner to the middle bottom of the image. The Klaviyo flag is in the lower right corner in dark salmon.
SMS marketing
Jan 24, 2024
Guide to SMS short code: SMS short code tips

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Platform
Jan 24, 2024
Use AI to create winning emails, faster

With the ability to effortlessly create content at scale, generative AI has become a staple for email marketers. AI is an incredibly powerful tool to eliminate busy work, increase productivity, and make room for meaningful projects. According to one study, generative AI can save marketers over five hours per week – the equivalent of over […]

Profile photo of author Jessica Schanzer
Image has a light salmon background with the Klaviyo flag in cotton in the center. Dark salmon text across the top half of the image reads "Valentine's Day marketing ideas." Smaller black text across the bottom, under the flag, reads, "Make your customers fall in love with your brand."
Email marketing
Jan 19, 2024
11 Valentine's Day marketing ideas for 2024

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.

Profile photo of author Tiff Regaudie
Tiff Regaudie
14min read
Platform
Jan 18, 2024
Use AI to find the best display time for sign-up forms

Whether you use a full-screen, pop-up, or embedded form, you’ve likely experienced the power of using a sign-up form on your website to collect shoppers’ contact information and build your email and SMS lists. Nailing your form’s display time is absolutely essential for list growth – you only have a short window to capture people’s […]

Profile photo of author Jessica Schanzer
In lavender text on a sage background that fades into lemon in the bottom right corner, image reads, "8 ecommerce personalization examples." The Klaviyo flag extends from the left side of the image in lavender.
Customer data
Dec 27, 2023
8 ecommerce personalization examples from real brands

See how these brands apply ecommerce personalization to make their marketing strategies resonate.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.
Customer data
Dec 27, 2023
Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

Profile photo of author Tiff Regaudie
Tiff Regaudie
10min read
For developers
Dec 22, 2023
Account Subscription History Solution Recipe

This Solution Recipe goes over how to extract historical data regarding a profile’s subscription timeline.

Shelly
11min read
Platform
Dec 19, 2023
November release notes

New features to help you personalize and measure your marketing. The holiday season is upon us, which means we’re in the final stretch of the busy season. From enhanced security settings to allow admin or owner to reset multi-factor authentication for all users to our completely redesigned flow builder, we’ve added new tools to help […]

Lauren Foy
2min read
An article feature image for a blog about email newsletter examples
Email marketing
Dec 19, 2023
10 email newsletter examples that sell

Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.

Profile photo of author Annie McGreevy
Annie McGreevy
11min read