All blog articles

All blog articles articles

In salmon font on a lavender background, text on the right side of the image reads, "6 April Fools' Day marketing ideas." On the left side of the image is a photo of two men laughing, watermarked in lavender behind an outline of the Klaviyo flag in salmon.
Email marketing
Feb 22, 2024
6 April Fools' Day email marketing ideas & examples

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.

Profile photo of author Marissa Petteruti
In light lavender font on a darker lavender background, text on the upper left side of the image reads, "how to get omnichannel marketing right" in big capital letters. On the lower right side of the image is a screenshot of an activity log (which includes items like "placed order," "arrived for appointment," and "opened SMS welcome," all with dates and times) in the back end of a marketing automation platform, floating next to an illustration of a marketing text appearing on a mobile phone.
What is omnichannel marketing? Strategy & examples

Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.

Profile photo of author Tiff Regaudie
Tiff Regaudie
13min read
In salmon font on a lavender background, text reads, "Integrated marketing." In smaller black font below that, text reads, "Drive engagement—and revenue." The Klaviyo flag, in a lighter shade of lavender, takes up the background on the right side of the image, while an illustration of integrated marketing takes up the left side. There's an icon of a person in the center of a web, with dotted line arrows pointing to other icons surrounding the person in a circle, including a heart icon, a magnifying glass, and a target. This article card promotes an article on the Klaviyo blog about integrated marketing campaigns.
2024 guide to integrated marketing campaigns

Integrated marketing—the practice of pushing out one cohesive, consistent brand message across multiple channels—creates clarity for your audience.

Profile photo of author Tiff Regaudie
Tiff Regaudie
14min read
In white font over a sage background, image reads, "your game plan to win March Madness email marketing." Underneath that in smaller black font, text reads, "5 strategies + 4 brand examples."
Email marketing
Feb 13, 2024
5 strategies to win March Madness email marketing

March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.

Profile photo of author Phil Weltman
Phil Weltman
11min read
In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.
SMS marketing
Feb 8, 2024
2024 beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

Profile photo of author Jax Connelly
Jax Connelly
15min read
Platform
Feb 8, 2024
January release notes

New features to help you personalize and measure your marketing. We’re starting the year strong with a handful of new features from January, helping you activate your data, customize your reviews experience, and more. 5 top features this month Easily define your own conversion metrics and analyze with confidence Create a custom conversion metric, like […]

Lauren Foy
2min read
Toward the right side, image is split diagonally down the middle between a light sage background on the left and a darker sage background on the right. The copy on the image reads, "Creative St. Patrick's Day campaign examples," with the font changing from dark to light sage when it hits the diagonal divider line.
Email marketing
Feb 7, 2024
13 creative St. Patrick’s Day email marketing examples

St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 13 St Patrick’s Day email examples to kickstart your holiday campaign.

Profile photo of author Marissa Petteruti
Image reads "Klaviyo's data engine yielded profound results for these 5 brands"
Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Profile photo of author Annie McGreevy
In lavender font on a lemon background, image shows the Klaviyo flag followed by the copy, "Top 9 email marketing automations to set up right now." On the right of the image is an in-platform image of what it looks like to schedule a flow in the back end of Klaviyo.
Email marketing
Feb 1, 2024
The top 9 email marketing automations to set up right now

Inspired by top-performing brands, here are 9 email marketing automation examples you can set up tomorrow to start generating more revenue.

Profile photo of author Tiff Regaudie
Tiff Regaudie
16min read