All blog articles

The psychology of the ‘free purchase’ mindset: Shoppers want to feel like they’re getting a good value for their money. Not because they’re cheap, but because it feels good to win.

Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.

Discover how one brand used Klaviyo’s Meta integration to build high-intent audiences, lower CPA, and drive 2x conversions through smarter ad targeting.

Tired of low-performing pop-ups? Discover how spin-to-win forms drive higher conversions and faster list growth. Learn best practices and launch your own with Klaviyo.

Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.

Get ready for Black Friday and Cyber Monday now with our BFCM checklist. Learn from 23 expert tips and create your own Black Friday checklist to boost sales and win the holiday!

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

Learn how your brand can still drive fun purchases and meaningful retail experiences in the era of cost-conscious shopping.

Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.