All blog articles

All blog articles articles

Customer data
Feb 29, 2024
How Marine Layer makes data-driven marketing decisions

This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.

Profile photo of author Mae Rice
Mae Rice
4min read
Working at Klaviyo
Feb 26, 2024
Behind the scenes of Klaviyo AI

New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

Email marketing
Feb 24, 2024
Key email marketing automations

Check out these 5 email automations that you should be implementing for your brand and see real examples in action.

Profile photo of author Tiff Regaudie
Tiff Regaudie
24min read
Customer data
Feb 23, 2024
Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

Profile photo of author Jax Connelly
Jax Connelly
10min read
How AI improves speed & scalability for marketers

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.

Campaign strategy
Feb 22, 2024
6 April Fools' Day email marketing ideas & examples

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.

What is omnichannel marketing? Strategy & examples

Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
Campaign strategy
Feb 14, 2024
2024 guide to integrated marketing campaigns

Integrated marketing—the practice of pushing out one cohesive, consistent brand message across multiple channels—creates clarity for your audience.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
Campaign strategy
Feb 13, 2024
5 strategies to win March Madness email marketing

March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.

Profile photo of author Phil Weltman
Phil Weltman
9min read