All blog articles

New settings and features to help make this your best BFCM yet. BFCM is only a couple of months away, and Klaviyo customers are heads down preparing for what is the Super Bowl for retail. Internally, the Klaviyo team has you covered with a range of new settings and features to help you have your […]

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.

The dramatic rise of mobile app usage has made push notifications one of the best ways to ensure consumers keep spending with you. But while mobile app users are often some of your most dedicated customers, it can be difficult to engage and retain them. Sending relevant, personalized notifications is crucial to keep your app […]

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Campaigns are incredible revenue generators, especially during peak times of the year like Black Friday or the holiday season. But it can be hard to stand out in all the marketing noise from other brands when lots of messages arrive from different brands all at once We’re excited to announce that you now have greater […]

These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.

If you run an international business where English isn’t the primary language, it’s critical to ensure that all of your customers have a frictionless experience. In fact, 76% of consumers prefer purchasing products with information in their own language. And, 40% of consumers will not buy from an ecommerce site that isn’t in their native […]