All blog articles

Can you hear the countdown clock tick? BFCM is just around the corner. At this point, everyone wants to be exactly on track according to our BFCM calendar: dotting i’s and crossing t’s, encouraging email subscribers to sign up for SMS, and finalizing gift guide creative. Maybe whistling a leisurely little tune. But prepping for […]

Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.

Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.

The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]

Klaviyo is announcing Surabhi Gupta as our new Chief Technology Officer. Surabhi joins us at a pivotal moment as we expand internationally and roll out a growing suite of AI-powered products.

Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.