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Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.

Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

A complete guide to improving click rates, including expert insight and brand.