All blog articles

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers and technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

4 Email design trends to keep an eye on for 2024, plus insight from industry experts.

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

While product reviews themselves are critical for building trust and driving sales, so are your responses to them. 89% of consumers read businesses’ responses to reviews. And, replying to reviews quickly is equally important – it can help reduce customer churn by 15%. Plus, businesses that respond to customer reviews are viewed as 1.7x more […]

Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.

Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.

Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.