All blog articles

All blog articles articles

On a background that fades from deep red at the bottom to brighter red at the top, image shows a screenshot of the Klaviyo CDP dashboard on the right and, on the left in white font, reads, "What is a customer data platform (CDP)?"
Customer data
Aug 14, 2023
What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.

Profile photo of author Jax Connelly
Jax Connelly
16min read
Image shows several examples of personalized email blasts, with a lavender Klaviyo logo on a lemon background
Email marketing
Aug 3, 2023
How to create email blasts that aren’t spam: the secret’s in the audience segmentation

Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.

Profile photo of author Tiff Regaudie
Tiff Regaudie
21min read
Success stories
Aug 1, 2023
How Klaviyo pays off for the C-suite

“I’d have to buy 2-3 additional tools to replace everything Klaviyo offers.”

Profile photo of author Mae Rice
Mae Rice
7min read
Platform
Jul 27, 2023
Engage app users with rich push notifications

Keeping your customers engaged is critical to ensure your app’s profitability, sustainability, and long-term success. But push notifications can be difficult to get right – you are ultimately competing with many other apps for attention.  Sending relevant, personalized notifications is crucial to cut through the noise and drive real value for your app users to […]

Profile photo of author Jessica Schanzer
Image shows two friends on the street laughing and holding their phones, with text that reads: "Authentic. Organic. Honest. 16 ways UGC attracts and retains loyal customers"
Owned marketing
Jul 26, 2023
16 examples of how UGC can build trust in your brand

Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.

Profile photo of author Jax Connelly
Jax Connelly
36min read
For developers
Jul 21, 2023
How to integrate Mollie with Klaviyo

The Mollie integration is available via direct API for custom-built platforms. Mollie and Klaviyo can be also used together with your ecommerce platforms: WooCommerce, Wix, BigCommerce, Prestashop, Shopify, Salesforce Commerce Cloud. This guide explains how you can use Mollie’s powerful set of APIs and Klaviyo’s Napkin.io platform to sync payment information to Klaviyo. Allowing you […]

Rob
5min read
Platform
Jul 20, 2023
Simplify your Customer Experience: Lead Capture with Shop for Klaviyo Forms

In this product release:  We are excited to introduce Lead Capture with Shop, a powerful new feature for Klaviyo sign-up forms. Now, Shopify users can take their customer opt-in and purchase experience to the next level by leveraging Klaviyo Sign Up Forms in conjunction with the Shop app. The Shop app is a game-changer in […]

Profile photo of author Rob Hand
Rob Hand
4min read
For developers
Jul 17, 2023
Identifying your top-spending customers

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers and technically-advanced users.  This is a guest post written by Elise Davis, senior technical writer @ Klaviyo, who recently built this as […]

Elise
4min read