All blog articles

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.

Integrated marketing—the practice of pushing out one cohesive, consistent brand message across multiple channels—creates clarity for your audience.

March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.

New features to help you personalize and measure your marketing. We’re starting the year strong with a handful of new features from January, helping you activate your data, customize your reviews experience, and more. 5 top features this month Easily define your own conversion metrics and analyze with confidence Create a custom conversion metric, like […]

St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 13 St Patrick’s Day email examples to kickstart your holiday campaign.

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

With the ability to effortlessly create content at scale, generative AI has become a staple for email marketers. AI is an incredibly powerful tool to eliminate busy work, increase productivity, and make room for meaningful projects. According to one study, generative AI can save marketers over five hours per week – the equivalent of over […]

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.