All blog articles

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers and technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

  In this product release It is undisputed that email and SMS drive directly attributable revenue. However, a question remains, would your subscribers still have purchased if they didn’t receive any marketing from your brand? Klaviyo’s new global holdout groups allow brands with large customer bases (400k+ profiles) to suppress a percentage of their profiles […]

In this product release  Deliverability plays a huge factor in the success of your email program, because it determines if your marketing messages actually make it to your subscriber’s inbox. Klaviyo has always provided tools to help brands understand their email deliverability, but today Klaviyo takes the next step by allowing you to understand your […]