All blog articles

All blog articles articles

Email marketing
Apr 11, 2024
Why DMARC is so important

Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.

Profile photo of author Toshi Onishi
Toshi Onishi
6min read
Email marketing
Apr 8, 2024
12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Profile photo of author Emily Riedy
Emily Riedy
17min read
In lavender and white font on a dark, galaxy-like background, image reads, "how 1.5K+ marketers are using AI at work." To the right of the text is an image of a report booklet titled, "The AI trends report for ecommerce marketers."
AI
Apr 8, 2024
Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

Profile photo of author Jax Connelly
Jax Connelly
6min read
Email marketing
Apr 5, 2024
5 tips to grow your email and SMS revenue

Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
8min read
In white font on a lavender background, capital letters read "BRANDED SENDING DOMAINS." Underneath that in smaller white font, copy reads, "3 reasons branded sending domains are industry best practice."
Email marketing
Apr 4, 2024
The importance of a branded sending domain

Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.

Profile photo of author Tonya Gordon
Tonya Gordon
5min read
Email marketing
Apr 3, 2024
BIMI: the untapped tool for email marketers

BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.

Profile photo of author Michael Pattison
In poppy font on a lavender background, image reads, "list growth strategies: 4 list growth use cases that leverage a/b testing." The Klaviyo flag is in the lower right corner of the image.
Email marketing
Apr 2, 2024
4 creative use cases for email & SMS list growth

Discover strategies for accelerating email list growth. Learn how brands like Creekside Nursery and Bearpaw use A/B testing to boost conversions and revenue.

Profile photo of author Tiff Regaudie
Tiff Regaudie
8min read
In sage capital letters on a cotton brown background with the Klaviyo flag cut out in a lighter shade, image reads, "Memorial Day email campaigns."
Email marketing
Mar 22, 2024
Your Memorial Day marketing guide

We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.

Profile photo of author Bani Kaur
Bani Kaur
15min read
Email marketing
Mar 21, 2024
7 ways to reduce your unsubscribe rate for increased retention and engagement

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

Profile photo of author nathandoverspike