All blog articles

All blog articles articles

In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Email marketing
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Success stories
Apr 22, 2024
Why Agencies Partner with Klaviyo

Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

Profile photo of author Mae Rice
Mae Rice
5min read
Email marketing
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Email marketing
Apr 18, 2024
The pros & cons of a dedicated IP vs. a shared IP

A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.

Profile photo of author Ryan Steen
Ryan Steen
5min read
In dark salmon letters on a lighter salmon background, stacked capital letters on the left of the image read, "include video in email." On the right of the image, in light salmon letters on a dark salmon background, smaller copy reads, "5 ways to start driving results" above the Klaviyo flag.
Email marketing
Apr 17, 2024
Video in email: 5 tips to boost engagement

Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

Profile photo of author Tiff Regaudie
Tiff Regaudie
10min read
In light lavender font on a darker lavender background, image reads, "Video in email" in stacked capital letters on the left. On the right of the image in smaller black copy on a light lavender background, image reads, "10 types and when to use them in the customer journey," on top of the Klaviyo flag.
Email marketing
Apr 16, 2024
10 video email marketing types & when to use them

Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

Profile photo of author Tiff Regaudie
Tiff Regaudie
8min read
Email marketing
Apr 16, 2024
3 ways to increase email & SMS frequency

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
SMS marketing
Apr 12, 2024
3 effective SMS campaigns use cases

Here are 3 use cases from Klaviyo customers that dismantled data silos by joining their data from SMS and email. Learn how to improve your customer targeting.

Profile photo of author Tiff Regaudie
Tiff Regaudie
5min read